Menu of Services

STRATEGIC MARKETING

Marketing Plan
Develop needs, wants and goals • Identify target audience and develop tactic • Establish and create a marketing plan based on goals and budget

Strategic Planning
Facilitate strategic planning meeting • Leadership analysis • Organization analysis • Provide recommendations on best practices • Write strategic plan

Advertising Plan
Analyze current advertising • Develop new advertising based on goals and area of advertising • Analyze media for best outreach • Establish advertising plan • Manage ongoing advertising campaign

Market Assessment
Analyze current market • Review competitive landscape • Research info necessary to the campaign(s) • Interpret Market Trends

Event Management
Scheduling and planning of events • Coordinate with vendors • Facilitate day of event

Public Relations
Develop PR campaign • Write press releases • Work with media reps • Submit events to community calendars various media sources

SALES CONSULTING

Sales Consulting
Sales team assessment • Analyze existing team challenges • Coordinate and coach sales team to address challenges • Implement and facilitate training to increase sales force effectiveness

Sales
Develop sales materials • Lead generation, management and follow-up • Sales calls • Sales management

Community Outreach
Identify target marketings and develop outreach plan • Coordinate meetings with target companies • Represent and promote at networking and social events

TRADITIONAL MEDIA ADVERTISING

Media Buying
Develop media budget • Analyze media and allocate based on goals and target • Determine best course of action (run, issue, size, design, etc.)

Television
Analyze stations demographics and program audience • Develop schedule based on budget • Coordinate production of commercial spot(s) • Schedule campaign

Radio
Analyze stations demographics and program audience • Develop copy for radio spots • Coordinate production of radio spots • Schedule campaign • Work with radio reps and station on promotions or live on-site feeds

NEW MEDIA ADVERTISING/MARKETING

Website Support
Analyze existing website and make recommendations • Coordinate enhancements of website • Develop new website if necessary • Coordinate Search Engine Optimization

Search Engine Marketing
Keyword research • Set up search engine accounts (Google, Bing, Yahoo, AOL, Ask) • Bidd and maintain keyword campaign • Provide weekly or monthly analysis • Optimize ads

Online Display Advertising
Analyze appropriate websites (unique visits, pageviews, demo, etc.) • Do online advertising buys based on CPC, CPM or CPA • Coordinate and develop online ads • Analyze and optimize ads

Social Network
Analyze social networking sites to utilize best tools • Create social networking accounts • Maintain by provide updates and news • Strategic plan to increase following

Email Marketing
Set-up email marketing account • Input, develop and manage list • Develop plan for email campaign • Track progress and optimize email blast

BRANDING

Newsletter
Establish target audience use and frequency of newsletter • Develop structure of newsletter and distribution • Write copy and work on content • Coordinate development and distribution of newsletter

Out-of-the-Box (Out-of-Home)
Develop plan and coordinate implementation of out-of-home campaign • Work on creative and ensure production of proper materials • Examples: Signage, car wraps, floor signs, etc.

Branding/Promotional Items
Establish and offer best branding items • Coordinate production, printing and delivery of brand items • Plan for distribution of promotional items