Spammed Again?
29 Jul 2014

Spammed Again?

The Internet is not a safe place, no matter how many passwords you have, and no matter how many security measures you put in place. Every day, email accounts, social media accounts, and downloadable files are compromised and hacked. Different hackers and viruses have different goals, but the result is always the same: a giant headache for you. Our last blog explained the ways you, as a business owner, can keep your emails from going into people’s spam folders. But...

Read More
Safe From Spam Filters
29 Jun 2014

Safe From Spam Filters

Simple things you can do to prevent your mail from being marked as spam in your recipients’ inboxes. When I first started doing eblasts I ran into a few instances where our mail was marked as spam.  I was confused because we were mailing to client lists.  I knew that 15% of those people had not gone in an identified the mail as spam.  In fact, in one case, we had a 30% open rate and 10% click through rate,...

Read More
Do You Feedly?
27 May 2014

Do You Feedly?

Post articles, photos, videos on Facebook… Tweet something useful. ..Share with your LinkedIn connections…. Write a blog…. Send an eBlast….UHG!  Are you feeling overwhelmed by the social media revolution? It’s hard enough to just keep up with what other people are posting but, somehow we are supposed to be finding valuable information to share.   Who has time to search the web for something interesting to post? Not me!  So, if we could get sharable content  delivered and organized, wouldn’t that...

Read More
Heartbleed and the Password Dilemma

To change your password or not to change, that is the question. Well actually, that’s not the question at all. The “experts” say we need to change our passwords on our email accounts, Facebook, Twitter, and NetFlix at least.   Most experts suggest we change all of our passwords as soon as each site has installed the patch. Mashable.com has a list of the most used sites and if they are vulnerable. So the question is, how on earth are we...

Read More
Marketing on a Budget
26 Mar 2014

Marketing on a Budget

One of the most common questions business owners ask is “What is the best way to market my business?” and the next is “How market on a budget?” When you have a small marketing budget, you may feel like there’s not much you can do. Luckily, the Internet can be a great place to effectively market your business without breaking the bank. Here are some good “marketing on a budget” solutions: Search Engine Optimization Pick your keywords. Ask your web...

Read More
Do I Know You?
26 Feb 2014

Do I Know You?

“I can’t figure out who this is.” If you use social media at all, you are familiar with the problem of stranger requests.  I know it happens to me all the time.  Ok, I have to admit it; I meet a lot of people, and don’t always remember who they are at first glance. But a lot of these people I’m pretty sure I don’t know. Not sure what to do about these potential strangers?  Here are a few options. ...

Read More
Let’s Give Them Something to Talk About

Lately, a few people have asked why my slogan is, “Let’s give them something to talk about.” When I started marketing 20 years ago, it was all about pushing a message out via billboards, TV, radio, magazines and direct mail. It was a one-way conversation. I send the information, you see it, and hopefully buy. Marketing has changed dramatically with the advent of Internet and social media. Now marketing is about creating a buzz. It’s about starting a dialogue. The...

Read More
Making 2014 Profitable
27 Dec 2013

Making 2014 Profitable

Join us: Strategic Planning 5-Week Series Wouldn’t you like to make your 2014 more profitable? More business? More Profit? Fewer Problems? Better Tech Solutions? You can make it happen! Take your business off autopilot and chart a course.  Figure out what is most important to you.  Set priorities and create action plans.   Whether you are looking at growth, profit or operations, you need to start by looking at how you run your business.  If you want to grow, you will need...

Read More
Strategic Giving
29 Nov 2013

Strategic Giving

Small businesses are inundated with non-profit requests during the holidays. OK, truth be told, there are opportunities all year, there just seem to be more this time of year. As a small business, consider being strategic about your giving. You can’t possibly give to everyone who asks, so you might as well actively choose whom you will support. Do Decide what your giving priorities are Give to organizations whose missions match yours Give to organizations whose participants are your potential...

Read More
Changing Things Up
2 Nov 2013

Changing Things Up

One of the great things about moving is that just by virtue of physical changes, you have to rethink the way you do things. During our recent move, we did just that. Now the client binders I look at every day are within arms reach. All of the filing is next to my assistant Brittany, instead of me, because Heaven knows it will never get done if left to me. Those kinds of little changes make a big difference. It...

Read More