We’ve Moved
1 Oct 2013

We’ve Moved

We’ve Moved! The re: Sales & Marketing office is at: Pines Plaza 75-240 Nani Kailua Dr. #2 Kailua Kona, HI 96740 Please join re: Sales & Marketing, and Farnham Associates for our open house Friday, October 18th from 5:00-7:00pm. We hope to see you soon at the new office!

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Top Business Apps
3 Aug 2013

Top Business Apps

There are tons of productivity apps available for businesses.  The question is, will any of them make it easier for you to run your business?   I was going to give you a presentation on the top 10 business apps.  The problem is, that no one can agree what those are.  There are a handfull that come up over and over: Evernote Dropbox HooteSuite Square   Let’s start by deciding what we mean by an app.   App is short for...

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Just Say No!
20 Jul 2013

Just Say No!

Just Say No: Sometimes the best sale is the one you didn’t get. Making the sale is the most important thing. Right? Well… maybe not. Today I was coaching a sales rep on a big potential sale. It turns out, that this was one of those times when the potential for a bad outcome was just too high. By the time we were done talking, they had decided to decline the project. As much as we hate to lose a...

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Have You Been Yahoo’d?
27 Jun 2013

Have You Been Yahoo’d?

Yahoo! has a security vulnerability and hackers have been successfully hacking into yahoo accounts since January at an alarming rate. They are accessing email accounts and sending bogus email to the entire address book. Typically these emails are a link of some sort. If you have a Yahoo! account you are a target. Make sure you: Don’t open suspicious email – and don’t click the link. Never type your email address or password into a link you receive Update and...

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Is it too late to do that?

Missing Opportunities because you are missing deadlines? One of the most important aspects of marketing is the planning. If you know what is coming up, you can plan what you need to do. Put it on your calendar to make sure your marketing is done in time, and you don’t miss any great opportunities to get the word out.  Got a big event like a sale, new merchandise arrival, open house, training, get together? Here are some things that might be...

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Should You Google AdWord?
26 Apr 2013

Should You Google AdWord?

Studies have shown that when searching, people under 30 are more likely to click a Google ad, people over 50 are more likely to click organic, and people in between are indifferent. Typically, organic listings are chosen 94% of the time over paid advertising, but ads are only paid for when someone clicks. In this way, Google AdWords give you large amounts of flexibility and control over your ad campaign. Perhaps the most appealing components of AdWords are the ability...

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One, Two, Buckle My Shoe
23 Mar 2013

One, Two, Buckle My Shoe

We teach children that there is a natural order to things….  One, two, buckle my shoe.  Three, four, shut the door…until you get to ten and “do it again.” And so it is true with marketing. With e-blasts, like everything else, there are steps and an order that is done and repeated. One, Two – Develop a list Three, Four – Create and send the e-blast Five, Six – Post it to social media & blog Seven, eight – Update...

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The Alphabet Soup of New Media Marketing

SEM, SEO, ROI, PPC, CTR…..  What does it all mean? Learning the new language of marketing is quite a challenge.  It becomes even more challenging when you skip the terms and go straight to acronyms.  Don’t panic.  I’ve got your back.  Here are some of the terms that you might need to know. B2B: Business to Business Sales B2C: Business to Consumer Sales CPC: Cost Per Click – refers to search engines and ads CPL: Cost Per Lead CPI: Cost Per...

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4 Marketing New Years Resolutions

• Create a Social Media Plan • Make your Website Mobile Friendly • Set a Budget • Consider Google AdWords   Social Media Planning Modern marketing is about creating a dialogue.  Social media is a great way to do that.  It can be hard to keep up with though.  One way to stay on top of social media is to plan it out each month.  You can use a program like HootSuite to post for you.  Post schedules, prices, events, news and...

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Are Your Ads a 3-Ring Circus?
27 Nov 2012

Are Your Ads a 3-Ring Circus?

Have you ever been to a State Fair or a 3-Ring Circus?  There’s so much going on that you don’t know where to look.  Overwhelmed, it is difficult for any one thing to catch your attention.  With too much to see, we miss things. Ads and Websites can feel much the same way to the reader.  Often, readers looking at ads or websites are overwhelmed by the amount of information vying for their attention.  If there is too much to...

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