Unknown No More
14 Nov 2012

Unknown No More

There would never have been cola wars if Coke and Pepsi hadn’t done such a great job building their brands. Let’s face it, they are little more than carbonated sugar water, but their brands evoke expectations, even desire on the buyer’s part. People clearly know Coke from Pepsi, and many insist on their preference. Your brand sets you apart from your competitors. If people like your product or service and know your brand, you will get repeat business and referrals. If you...

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Are You Wearing Your Harry Potter Glasses?

I wonder if JK Rowling understood just how iconic the Harry Potter Glasses would be when she created the Harry Potter character.   Something very simple has become a symbol for the Harry Potter Dynasty. That is powerful! If we could all come up with something that iconic to represent us. Something as simple as a swoosh can say so much. Find your icon, and put it everywhere. Let people know it’s you.

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10 Minute Marketing Makeover
12 Sep 2012

10 Minute Marketing Makeover

Okay, I lied. You can’t do much to impact your marketing in 10 minutes. But perhaps you can it in 10 minutes a day. Here are some simple things you can do. Just do one a day: Add a signature with phone number to your e-mail. Even a logo if you know how. Make sure your business social media pages have a logo. Create stickers with your company logo to put on anything that leaves your office. Make a QR code...

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The Social Media Marathon
15 Aug 2012

The Social Media Marathon

I have never run a marathon, but I think it would be a lot  like this. It’s really exciting when it starts. It’s fun for a while as you run and relax and watch everyone around you. Somewhere along the way it starts to get hard. Then, it starts to get long and monotonous. At some point, it becomes agonizing. Finally, at the end, it gets exciting again.For most people, social media is exciting and fun when it starts. Keeping it...

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The Disney Experience
11 Jul 2012

The Disney Experience

If you have ever been to Disneyland, you know what I mean by “The Disney Experience.” Now take your name and put it in the blank. What’s the _(your company name here)__ Experience? That is, what your customers expect and get whenever they interface with you.  That includes ads, social media, phone interactions, the product itself, and the transaction. If you haven’t thought about what that experience should be from the first interaction to the last, it is time to...

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Oops, Did I Just Post That?
13 Jun 2012

Oops, Did I Just Post That?

Whether you are posting on facebook, to a blog or sending an eblast, sometimes you wish you hadn’t pressed, “post”.  On facebook, google+ and twitter, you can fortunately delete it as soon as you have sent it. When you have pushed “send” on your e-mail, you are out of luck. If something goes out that you can’t call back, you have a few choices: • Just accept it and forget about trying to recall the message. • Ignore it and prepare...

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19 May 2012

Blast Away!

It is interesting to me, in a small town like Kona, how effective e-blasts can be, and how few businesses have actually implemented a successful Constant Contact type campaign. The most important thing you can do as a modern business is to use a e-mail marketing campaign to keep in touch with your existing customers and contacts. By communicating with them and sharing information they can use or share, you are setting the framework for growing your business.  I have two customers...

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Why Does My Mother Keep Posting On My Facebook Page?

So you have followed all the advice, and you are carefully posting to improve your image and your mother just can’t help but comment. “Who taught my mother to use facebook anyway? Oh wait, that was me.” Okay, so you didn’t expect your mom to be posting. The good news is, someone is interacting with you. Make mom your biggest fan. Get her involved. Tell her what to post. Get her to ask questions other people can comment on. Social media...

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Facebook Tagging for Success!

Sometimes it is hard to think of things to post.  Pictures, on the other hand, are pretty easy.  If you want people to participate with you on facebook, post pictures and tag people.  When you tag someone, they are notified that you have done so.  And if their settings are open for tagging, then your photo or message will appear on their wall and shared with their friends.  People who are active on facebook love to be tagged in pictures...

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Oh No, She Didn’t Just Do That?

If you Skype or iChat or video conference, you probably already know that your computer has a video camera. It’s really obvious that you can see the person you are Skyping, but you may not have realized, even though you aren’t looking at the camera, it is still looking at you. While we are careful to get dressed and ready for a face-to-face meeting, it is easy to neglect the details when we are having a video conference.  Are you...

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