Do You Have Facebook Cred?
14 Mar 2012

Do You Have Facebook Cred?

Street Cred (credibility) is one of those terms that always makes me laugh. I’m not sure what gives someone street cred, but I do know what kinds of things give you Facebook cred. That is, makes people want to follow you. • People like a chuckle. Keep things fun. • People love photos. Tag away. • Re-post – have fun and give credit where credit is due. • Share and comment on things that interest you. • Like or comment...

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  Drunk and disorderly Talking Trash Too much information If you are using your social media for anything even remotely to do with business, there are three things you never do. Don’t write about or post pictures about getting drunk. If I want to know about you as a business person, the one sure way to lose credibility is with a pictures or discussions about getting drunk. Talking trash about people or businesses, especially the one you work for is...

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Where are you? (Location-based applications)

It’s all the hype.  It’s all the rage.  It’s the rapid evolution of mobile technology – location-based applications. Location-based applications are extremely beneficial for brands and retailers.  They allow companies direct access to consumers within their vicinity.  With this, companies can provide incentives to lure customers through their doors.  It’s target marketing by not only demographics but also by geographic location.  Some of these location-based applications even allow for advertising in search results. Rather than passive advertising found in traditional media, location-based...

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My Goal for the Day:  Breathe!
25 Jan 2012

My Goal for the Day: Breathe!

If you know an asthmatic, you know that the one thing they never take for granted, is breathing.   Today, my primary goal is to breathe.  I was going to post it as my Facebook post, then I thought, maybe there is more to be said about breathing. As a salesperson, a marketing person, a business owner, breathing is a powerful tool. As a sales person, I learned years ago about the power of Golden Silence. That is, stop talking and start listening.  As sales people, once...

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