Tag Archives: customer profile

Using Data to Refine your Ideal Customer Profile

When was the last time you reviewed your Ideal Customer Profile? Even if you have never officially created one, you probably have one in your head. You have some criteria you use: a certain size company, in a certain industry, with a specific division of a certain size, in a certain geography. If you have never formally gone through the process, it is worth some time. The better you understand the criteria that make a sale more likely, the better...

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