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    Selling Machine

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You built a solid business on quality products and strong relationships.  
But something shifted.

  • Your salespeople aren't hitting their goals.
  • Your channel partners are less consistent.
  • Competitors are winning deals you used to win.
  • Trade shows aren't delivering the kinds of results you are used to.

What's missing isn't effort. It's systems!


We help established manufacturing, engineering, and technical B2B companies build the sales infrastructure that turns inconsistent activity into predictable revenue. Learn more about building a Selling Machine for your company.

Download The Selling Machine Guide

Why Sales are So Inconsistent

Sales used to be more predictable. Channels were steady. Referrals came in. Relationships closed deals. The same effort delivered consistent results.

The market demands more now:

Buyers & Competitors

Buyers changed how they buy. They research online first. They evaluate 3-5 vendors. They expect faster responses and more sophisticated engagement throughout longer buying cycles.

Your competitors changed. Private equity bought them. They hired sales VPs. Built sales teams. Many are using AI to scale their efforts. Now they're winning on process, not just product.


Focus & Consistency

Your team is busy. But busy doesn't mean focused. They need clarity on which activities actually create momentum, and a system that keeps those things from getting pushed aside.

Random acts of sales don't work. Just showing up isn't enough. Plan before and follow up consistently. Your team knows what to do. They're simply aren't doing it with the precision and consistency required.



Leadership & Accountability

You have a CRM, but adoption is inconsistent. It tracks history but doesn't drive future activity or give you reliable forecasts.

You're not a sales leader. You built this company on product excellence and operational discipline. You can see sales performance is inconsistent, but you don't have the sales expertise to diagnose what's broken or fix it. Why would you?


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What a Predictable Selling Machine Actually Looks Like

A selling machine runs on consistent activity, focused effort, and clear accountability. Your team knows what activities matter, does them consistently, and is held accountable for execution.

The result: Predictable revenue. A manageable operation. A repeatable process. Scalable growth.


At Re: Sales®, we help you build the infrastructure that drives accountability, consistency, and focus. We call it a Sales Operating System (SOS). Think of it as your selling machine. Your Sales Operating System starts with strategy. Once we define the strategy, we develop the process and systems that enable reliable execution and disciplined management. The result: more sales and better predictability.




Selling Machine:

  • Repeatable sales process
  • CRM that drives activity
  • Systematic lead follow-up
  • Trained sales leadership
  • Accurate forecasting
  • Consistent messaging
  • Disciplined referral system
  • Sales onboarding process

Unlike sales training (which teaches skills) or CRM installation (which installs software), a Sales Operating System builds the complete infrastructure:

  • Process – Document how deals actually move from first call to close
  • Metrics – Know what to measure and how to forecast accurately
  • Management – Weekly rhythms that keep the team focused and accountable
  • Execution– Structure the prep and follow-up work that most teams skip, using the right tools to work efficiently

What Our Clients Say

Ready to Build Your Selling Machine?


If your sales execution has become inconsistent and you're ready to build the infrastructure that makes it work, let's talk.


Schedule a call. We'll uncover where your sales operation is breaking down, what level of systematization makes sense, and whether this is the right fit.



Ask Me How

Podcast: Create a Sales Operating System for Success

Episode 042: Conversational Selling podcast with Nancy Calabrese

Building a successful sales strategy

Blog:  Manage your sales team effectively with the right KPIs

It’s difficult to lead your sales team to success with the wrong KPIs. And most KPIs aren’t measuring the right things. There are two big problems with sales KPIs today.